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DUBAI / GULF TIME
ARUNIMA MISHRA
The world’s most advanced metabolic fitness platform, Ultrahuman, is now embarking on a great start in the UAE. Started by Mohit Kumar and Vatsal Singhal in 2019 in India, while super sports enthusiast Anwar Shaikh brought the metabolic platform to the UAE.
“The UAE is a great launchpad for international expansion for it is home to many nationalities as well as ethnicities.
The Emirates is very advanced in consumer technology,” says Shaikh, originally from Bahrain but has extensive experience in the Middle Eastern market because of his involvement with F1 and pro cycling in the region.
“We will take Ultrahuman to the US in 2023 after its official launch in Abu Dhabi,” he said.
Shaikh, the man spearheading Ultrahuman UAE, says the metabolic health issues in the region can be addressed through the app. Users can monitor their blood glucose with Ultrahuman towards a healthy lifestyle.
How about getting real-time data about the human body that will aid in hacking your body – for the good? Ultrahuman has got you covered over here. For example, if you just move around for 5 minutes, you will be thrilled to notice your glucose levels go down.
One of its exciting products is the Ultrahuman M1 – a metabolic health tracking platform that provides intelligent nudges based on glucose biomarkers. The tool helps people optimise their exercise, sleep and nutrition based on deep insights from the app-based platform.
“The M1 tracks the wearer’s metabolic health as they go about their day. It triggers timely nudges to the user such as alerts to a high blood glucose event and suggestions to take a walk for optimising their glucose levels,” adds Shaikh.
Recently, the company launched the first metabolism-tracking wearable, the Ultrahuman Ring. It measures movement, sleep and the body’s energy dynamics coupled with intelligent activity or recuperating recommendations, in real-time, to balance and take control of your health. “The Ring will free up the real estate space on your hand, and users can happily go for their favourite watches and bracelets alike,” says Shaikh adding it does reduce the number of screens people check on a usual day.
Ultrahuman M1 and Ultrahuman Ring also work in combination to offer users even deeper metabolic insights and more precise actionable for optimising your health.
There is more, as this is not just a fitness app, but there’s a lot of research that has gone into creating its product line. “By collating different biomarkers, Ultrahuman is helping people improve their energy levels, track their workout, sleep and recovery, and avoid metabolic disorders,”says Shaikh of Ultrahuman.
This month, Ultrahuman has launched its weight loss campaign, while next month, it focuses on fitness.
Its vision is to make the health and wellness journey for people more personalised and impactful.
