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Bloomberg
Spotify Technology SA has considered an acquisition of the Ringer website and podcast network, according to people familiar with the situation, part of a broader push into sports content.
Spotify has held talks about a deal, said the person, who asked not to be identified because the discussions are private.
But it’s not clear whether the transaction will happen or how much the music-streaming giant might spend.
The Ringer, backed by former ESPN analyst Bill Simmons, has built a following with sports and pop-culture coverage — both on its website and collection of more than 30 different
podcasts. That could help accelerate Spotify’s ongoing expansion into sports.
The company is developing several daily shows on the topic, people familiar with the plans told Bloomberg last week.