Rasasi Perfumes expands retail footprint in UAE

DUBAI / EMIRATES BUSINESS

Rasasi Perfumes, one of the leading perfume brands in the Middle East, expands its retail footprint in the UAE with new store opening at Mercato shopping mall, on Monday.
The new store is the latest in a series of refurbishments and store openings for the home-grown business, as it experiences a period of extended and trend defying growth in the UAE. The rapid expansion of Rasasi reflects the brand’s commitment to evolve in line with the aspirations of its customers.
Focusing on superior customer experience, Rasasi has designed the store to create a relaxed and enjoyable environment for shoppers. The gold and ivory colour palette has been chosen to convey Rasasi’s commitment to the finest traditions in perfumery and quality.
Commenting on the new store opening, Salim Kalsekar, Managing Director of Rasasi Perfumes, said, “We are thrilled to be opening a new store in Mercato Shopping Mall. The clientele here are modern and chic, yet also true to traditional values, which is the perfect reflection of Rasasi and our scents. The Jumeirah area of Dubai is becoming increasingly popular, and our decision to open a new retail outlet here is in keeping with our vision to have a local presence in important locations across all our markets.”
Nisreen Boustani, PR and Corporate Communication Manager at Mercato and Town Centre Jumeirah, added: “The Rasasi brand is a welcome addition to Mercato. Their selection of fragrances complimented by their dedication to customer service makes them an exciting addition to our mall and we have no doubt that the new store will have great appeal to our customers who are looking for something unique that will reflect their appetite for the contemporary whilst still reflecting their heritage.”
Rasasi recently revealed it will expand its footprint with 10 new outlets in 2017, with a kiosk opened recently in Ittihad Mall. Additionally, Rasasi stores in City Centre Mirdif and BurJuman have recently been renovated to showcase the company’s evolving brand values and customer experience.
Next year, Rasasi’s expansion plans will see the leading perfume brand open more than 15 stores across the GCC by 2020 with scope to explore further opportunities.