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Ras Al Khaimah Tourism Development Authority (RAKTDA), the government body responsible for promoting the destination in key international and regional markets, has further strength- ened its position in in Europe with targeted industry initiatives in the first 5 months of the year.
As part of RAKTDA’s destination 2019 strategy, increased emphasis has been put on growing further awa-reness of the breadth of offer in key European markets.
The first half of 2018 has seen a further boost of RAKTDA’s promotional efforts with visits to more than 4,000 travel agents in as many as 45 European cities.
Haitham Mattar, Chief Executive officer of Ras Al Khaimah Tourism Development Authority said: “We have seen significant growth in European Markets, particularly in the first part of this year which was up 28% when compared to the same period in 2017.
Germany is already a key market for Ras Al Khaimah and combined with other key European markets including UK, Nordics, Poland and the Czech Republic accounted for a large portion of the increasing international visitor arrivals to the emirate.
UAE arrivals now account for 30% of the growing number of visitors travelling to the destination.