Musk seeking Tesla deliveries record can be ‘double-edged sword’

Bloomberg

To understand why investors have soured on Tesla Inc this year, consider one of the thousands of deliveries that took place as the the electric-car maker was gunning for a record for the number of vehicles it handed over in a quarter.
John Hanna, who splays his fandom for Elon Musk’s companies on his Twitter profile, ordered a Model 3 and drove it home the following afternoon. He paid about $69,000 for a Performance version of the sedan, and the Denver-area store he picked it up from was bustling with buyers.
A devoted customer paying handsomely for a new car might seem far from worrisome. But since 2015, the telecom executive had been driving a Model S, sales of which have started slumping after years without a major redesign. Hanna was waiting to buy a refreshed version of the Model S but sold his car to a private party—and got the high-end Model 3 instead.
The potential cannibalisation of higher-end Model S and Model X sales by the cheaper Model 3 gives Wall Street pause. Analysts keep cutting their price targets for Tesla’s stock, and even after a 21 percent rally in June, the shares are down 31 percent for the year.
Wall Street relented from more downbeat expectations for Tesla deliveries after Musk downplayed demand concerns at Tesla’s annual shareholder meeting and in emails to
employees.
On average, analysts expect Tesla to report that it delivered about 88,000 cars this quarter. That would be a big bounce back from the disappointing first three months of 2019, but still short of the record that Tesla set at the end of last year and its forecast for at least 90,000. Tesla’s big push over the final days of June will determine if it surprises the street and beats its previous record.

Bounce Back
Analysts’ fear is that even if Tesla does show marked improvement in deliveries this quarter, Musk will achieve this at the expense of profitability. And with a shrinking US tax credit posing a threat to demand in the second half of the year, Tesla’s efforts to hand over more Model 3s overseas could further compromise earnings because of relatively higher shipping and other administrative expenses.
“I would short it. We are short it,” Alexander Roepers, founder of Atlantic Investment Management, said of Tesla’s stock on Bloomberg Television. The hedge fund has $1.5 billion under management. “If they achieve margins like General Motors on 2021 earnings and trade at a multiple twice General Motors, they should drop 55 percent from here,” he said of Tesla.
Before turning 48, Musk wrote to Tesla staff that they could set a new record for deliveries if they were to “go all out” as the quarter came to a close. He tweeted that his birthday plan was far from exotic: he’d spend it working on Tesla logistics.
Tesla has said it expects to deliver 360,000 to 400,000 cars in 2019, but handed over just 63,000 in the first quarter. That’s heaped pressure on the company to ramp up its delivery operations both at home and abroad.