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Sunaina Rana / EMIRATES BUSINESS
UAE-based company Mena Market Place is soaring to new professional heights under the leadership of director Nader Bitar. One of the leading programmatic advertising companies in the region, the firm has now formed strategic partnerships with industry giants Just Premium and SSP Rubicon Project.
Nader Bitar, Director, Mena Market Place, said, “Mena Market Place is the region’s largest independent programmatic marketplace. We enable premium online publishers to better monetize their digital advertising inventory. We started out with only 15 publishers 18 months ago, and we have grown exponentially since then, with a current portfolio of over 150 online publications across the Middle East and North Africa, including Fatafeat, AMEinfo, France24, Marie Claire Arabia, and Souqalmal.â€
“Our Media buyers/advertisers recognize that programmatic is a more efficient, cost effective, and an automated way of buying media. As a result, Mena Market Place has made it possible to advertisers and media buyers access qualified, premium, and targeted audiences with our unique data segmentation.
“We also collect behavioural data online to run effective campaigns, through which we are able to target people based on age, gender, status, and income. We are head quartered in Jumeirah Lakes Towers, Dubai and cater for 16 markets across the MENA region and counting, which is in line with our expansion plan to introduce the latest technological advances in the Gulf countries in order to provide this market the best out of Programmatic,†Bitar added.
The company’s policy would include the behavioural targeting; as it would enhance the procedure of identify audiences’ preferences based on their online activities and website usage patterns. This strategy would also help them in assuring an enjoyable entertainment experience to thrill and excite.