Dubai / Emirates Business
Mashreq, one of the UAE’s leading financial institutions, announced the appointment of UAE national Aladdin Omar Al Deesi as its new Regional Head of Distribution. The appointment is in line with the Bank’s Emiratisation strategy; it is a testament to Mashreq’s continuous efforts to attract Emirati talent to the organisation.
Holding a Bachelor’s degree in Business Administration-Finance & Banking from the American University of Beirut, Al Deesi has more than 17 years of experience in the Finance industry, having worked in all areas of retail banking in the UAE. In his position as the Regional Head of Distribution, he will be responsible for the Bank’s branches network and its day-to-day operations in UAE, Qatar and Egypt.
“This is a great opportunity to capitalise on my past experience,” said Aladdin Al Deesi. “I am looking forward to contributing to the success of this fast-moving, forward looking organisation that continuously re-invents banking through innovative and highly impactful customer solutions.”
“Branch operations are a critical part of the Omni-Channel experience that our customers are seeking and fulfilling their needs to ensure customer delight is an imperative for Mashreq Retail Banking. Mashreq has been enhancing the customer experience in the branches through innovative concepts such as the E Cube and the i-Mashreq formats, which now Aladdin can take to the next level of customer engagement.” Subroto Som, Head of Retail Banking Group, Mashreq, commented. “We are pleased to have Aladdin Omar Al Deesi join the team and look forward to his fresh ideas and new energy.”
Som added, “As part of Mashreq’s nationalisation efforts, we continue to nurture Emirati talent across the organisation, and Aladdin joins a growing and vibrant community of Emirati employees in the Bank.”
Prior to joining Mashreq, Al Deesi held various managerial positions in Corporate Banking, Wealth Management, Distribution and in SME sector in Citi Bank and Emirates NBD.
Mashreq was honoured to win an award for Outstanding Performance in nationalisation for the year 2014-2015. The bank maintains one of the highest Emiratisation rates across the banking industry today, with a ratio of 42 percent.