Sunaina Rana / EMIRATES BUSINESS
Just Salad is a fresh, eco-friendly salad brand committed to providing high quality, healthy food in a fast, fun and eco-friendly manner. The New York City-based concept is now available in Dubai and has developed a loyal clientele for its delicious array of chef-designed salad and wrap options, all-natural soups and its dedicated Just Smoothie Bar.
Speaking to Emirates Business, Namir Hourani, Founder and Managing Director of Just Salad, said, “Clean and healthy eating has become a lifestyle, as more people turn to organic and wholesome food in favour of unhealthy alternatives. Healthy eating habits started off as a craze but slowly it became an essential component of many people’s lifestyle.”
Considering the significance of the healthy eating habits, Just Salad’s menu has been created by Laura Pensiero, company’s Head Chef and Dietitian. Pensiero who graduated from the French Culinary Institute, is a cookbook author, nutrition and culinary consultant, registered dietitian and ‘eat local’ industry spokesperson. Under her professional guidance, Just Salad offers an impressive line-up of premium quality salads and wraps that incorporate high-grade proteins, grass-fed beef, antibiotic-free poultry, sustainable seafood and nutritious tofu, as well as a rotating cast of tasty seasonal ingredients.
Just Salad blends flavour, carbs, fibre and fat gram-based goals to provide health-conscious options that customers will feel good about eating. The company offers more than 75 toppings that include vegetables, fruits, grains, nuts, proteins and cheeses, all of which are raw, steamed or baked, but nothing fried. It serves over 30 different types of dressings, including low-fat and fat-free options. In short, every Just Salad menu item has been thoughtfully designed to provide health-conscious combinations that don’t skimp on taste and flavour.
While speaking about the business prospect in the region, Hourani stated, “Our main focus should be on being good to your body and feeling good about yourself. At Just Salad, we want to help people achieve that goal. We are extremely optimistic about the future of Just Salad in the GCC region and we plan to open at least 15 more branches throughout the UAE over the next 2 to 3 years.”
The brand distinguishes itself from other food and beverage offerings by giving customers the option of either choosing items from a chef-designed menu or customising their own favourite dishes. Every salad or wrap ordered — whether from the menu or personally inspired — is topped, chopped or tossed right in front of the customer by friendly, knowledgeable and skilled staff. The interactive food serving aspect makes each visit to a Just Salad outlet an engaging as well as fun experience.
In addition to customers returning to Just Salad because of the high quality and excellent value of its food offerings, the company has become a firm favourite because of its eco-friendly servings that also save money. Just Salad’s reusable bowl option gives restaurant guests two free toppings each time they bring back their bowl from a previous visit.
Just Salad’s mouthwatering offerings can be enjoyed as pick-up, dine-in, or delivery from the company’s three locations across Dubai, with more outlets planned to open soon. Customers choosing to dine in will experience a relaxing urban space characterised by modern decor, soft hues, reggae music and gentle lighting — the perfect accomplice to the company’s delectable and tasty fair. Just Salad also provides catering options that include salad bars or wrap platters, either of which will serve for the perfect, healthy stay-in-lunch office meetings.