Innovators lead MEFTECH with financial market solutions


Abu Dhabi / Emirates Business

A collection of innovative and ‘disruptive’ financial startup organisations are set to descend upon Abu Dhabi to showcase technological products that will transform the way businesses and individuals interact with financial services.
The FinTech pavilion, a feature of the upcoming MEFTECH 2016 exhibition and conference, will provide six growth stage startups with an opportunity to present quick-fire seven-minute demonstrations that give delegates a first-hand experience with the game-changing products.
In cooperation with Matchi, the FinTech pavilion will include Sedicii which will show the audience how its patented digital identity and authentication solutions for financial institutions can act as a game-changer in the market.
Rob Leslie, CEO and Founder of Sedicii, said: “We will present our identity management and authentication services, which are needed everywhere in the digital world in order to know that the person you think you are dealing with, really is the person you are dealing with. With Sedicii’s patented technology the identity checking process can be done in real-time without exposing the privacy of the person to additional risk.”
Hosted by the Abu Dhabi Convention Bureau, MEFTECH 2016
takes place at Abu Dhabi National Exhibition Centre from March 22-23 and is the region’s largest congregation of experts in the financial
technology community.
Another of the featured companies, Call Levels provides a free online app that tracks global markets and notifies users when an investment reaches a pre-determined price. The technology aims to level the playing field when working the financial markets offering a simple, user-friendly experience for novice investors.
Speaking ahead of her presentation, Cynthia Siantar, Co-Founder of Call Levels, said: “We prioritise the capability to remain flexible and deliver a consistently secure price alert notification service to users globally.
“As a product with a simple promise and focus on one primary need – to alert users when specific assets held hit pre-selected price levels – we want to empower users who are active in the financial markets to stay ahead in volatile markets.
“MEFTECH-led buyers drive 95% of financial technology expenditure within the MENA region, some US$13billion, and we believe the opportunity to exhibit offers us an advantage in not only connecting with these players, but also actively scaling up Call Levels through the amalgamation of keynote presentations, live demos, and case studies taking place on the exhibition floor.”
Other FinTech exhibitors to be featured include Augur, which offers a decentralised forecasting tool for prediction markets; IDmission, exhibiting a tool to help financial services enterprises improve their engagement opportunities; Luminous Banking, showcasing ‘Money Maker’, a suite of products allowing banks to deliver users with real time financial information; and TagPay which provides a digital banking platform that can transform any mobile phone into a transaction tool.
Chris Fountain, Managing Director, Turret Media, the event organisers said, “The FinTech exhibitors are regarded as forerunners and innovators in the financial services. With the addition of the live demonstrations, the Fintech pavilion will provide incredible insight into the workings of their products.
“We have created a platform to allow exhibitors and companies within the financial services industry to interact, expand and share FinTech products, and ultimately shape the future of the market.”

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