Google combines cloud, corporate software offerings

Bloomberg

Google has repackaged its cloud services and corporate software and hardware offerings into a new unit called Google Cloud, the internet search provider’s latest attempt to catch leaders in the sector Amazon.com Inc. and Microsoft Corp.
The new group, run by Google executive Diane Greene, includes web-based work software such as Docs and Sheets, machine-learning and digital-mapping tools that other companies can rent over the internet, and Android phones, tablets and Chromebook laptops designed for office users, Google said in a statement.
“It’s uniquely Google — a broad set of technologies and products from all parts of the cloud,” Greene said at a company event in San Francisco.
Google’s work software, renamed G Suite, has been around for years and is popular with individuals, startups and other smaller companies. While these programs have always been offered over the web, they weren’t delivered as part of a broader cloud computing service. Greene is combining them to offer a fuller range of services to companies looking to move applications and other work functions to cheaper, more flexible rented data centers.
Google also said Thursday its cloud service now has more than one billion end-users, through the products and services that other companies run on its servers. And Urs Hölzle, Google’s longtime infrastructure boss, said Google had invested $9 billion on its cloud division over the past twelve months. He didn’t share revenue numbers. Greene’s new division has considerable ground to make up. Amazon’s cloud business generated close to $8 billion in sales in 2015 and posted a 58 percent revenue increase in the most-recent quarter. Microsoft’s Azure cloud revenue doubled in the second quarter. Google is fourth in cloud services behind Amazon, Microsoft and International Business Machines Corp., according to Synergy Research Group. Microsoft also leads in work software still, and it’s Office 365 web-based software suite is popular. On Thursday, Google unveiled new locations for its rentable servers in Mumbai, Singapore, Sydney, Northern Virginia, São Paulo, London, Finland and Frankfurt. More regions will be announced next year, it said.
Google also said it had picked up two new cloud customers, retailer The Home Depot Inc. and Pokemon Go, the viral mobile game. Over the last year, Google has pushed aggressively to woo larger cloud clients, which have in the past mostly gone to Amazon, Microsoft or used their own computer servers and data centers.
Google also introduced a new customer support unit within its cloud division, called Customer Reliability Engineering. Google engineers will work closely with other companies’ operations teams to make sure important cloud applications run reliably, Google said. It’s a necessary upgrade. Despite its technical prowess, Google has faced criticism for not managing customer relations as carefully as competitors like Amazon. Greene, a Silicon Valley veteran and Google board member, joined the search provider full time in November to revamp its cloud and corporate software efforts.
Since then, she has hired more sales and marketing staff and presided over several acquisitions, including the recent $625 million purchase of software developer Apigee.
Greene’s early work has started to show up in Google’s bottom line. Parent company Alphabet Inc. reported in July that “Other” revenue rose 33 percent to a record $2.17 billion in the second quarter, driven by cloud and corporate software businesses.