The Gulf Time Newspaper One of the finest business newspapers in the UAE brought to you by our professional writers and editors.
Abu Dhabi / Emirates Business
Geometry Global has launched a bespoke marketing consultancy offering – Geometry Global Intelligence (GGI) – in Europe, Middle East and Africa (EMEA). The platform is designed to advise and support marketers and brands on all elements of purchase-journey marketing using astute data, research and expertise.
Geometry Global Intelligence will enhance the agency’s offering across a number of key areas, including market analysis, objective-setting, new product development, customer journey understanding, innovation and retail strategy, customer experience management, and investment prioritisation.
The offering utilises a unique set of tools, built by Geometry, including both its Purchase Decision Journey (PDJ) and Leonardo platforms. The tailored tools combine human and behavioural insight with data, predictive modelling and powerful algorithms. These identify purchase conversion (the moment a consumer decides to buy a product) opportunities to drive efficiency and effectiveness of marketing investment.
Geometry Global Intelligence launches across United Arab Emirates, Germany, France, Italy, Russia and South Africa, having already been successfully trialled in the UK.
Integrated within the agency, each participating office will have a dedicated specialist team available to provide a bespoke service to clients. The consultancy is led by EMEA CEO Pietro Leone and overseen by Cesar Montes, Chief Strategy Officer EMEA and Global Chief Intelligence Officer. Regionally, GGI is run by Nick Walsh, General Manager, and Aslan Patov, Geometry Global Intelligence consultant.