Etisalat, Microsoft ink multi-year digital transformation deal

Abu Dhabi / Emirates Business

In a multi-year partnership, Etisalat announced that it has teamed up with Microsoft to drive public cloud first strategy through a digital transformation program that enables Etisalat to build a digital platform infused with automation and AI providing a simplified network architecture and operations empowering Etisalat subscribers and improving
customer experience.
“Today, Etisalat and Microsoft embark together on a bold new digital transformation journey that will allow us to leverage our industry expertise to deliver the next generation of networks,” said Saeed Al Zarouni, Senior Vice President, Mobile Networks, Etisalat. “Keeping in line with our overall strategy and vision of ‘Driving the Digital Future to Empower Societies, we at Etisalat are committed to nothing less than the total transformation of the consumer and business customer experiences. Etisalat today has transitioned to a digital service provider – the provider of choice for digital services among enterprises and SMB customers, supporting them to monetise services to generate new revenue streams. Together with Microsoft, we are building the communications network of the future.”
Microsoft Azure will power the infusion of AI capabilities into Etisalat’s network by expanding Microsoft Azure solutions into the network, and for Etisalat’s new technologies like Multi-access Edge Computing (MEC) and Network Edge Computing (NEC). These will significantly speed up computing at the edge, which combined with 5G, will enable new types of applications related to smart cities, autonomous systems, gaming, AR/VR, IoT, and vision computing solutions.
“Our partnership with Etisalat is further demonstration of the trust regional enterprises place in the intelligent Microsoft Cloud,” said Sayed Hashish, General Manager, Microsoft UAE. “Our mission is to empower every individual and organisation on the planet to achieve more. Etisalat’s digital transformation journey centres on a public-cloud-first strategy including network workloads. Its partnership with Microsoft is designed to merge its telecommunications capabilities with our intelligent cloud solutions, including artificial intelligence and self-healing networks.”