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DUBAI / WAM
Etihad Airways and the Japan National Tourism Organisation (JNTO), have announced a joint consumer campaign to promote Japan as a destination of choice for Middle Eastern travelers.
The campaign commenced from January 19 with the aim to further increase tourism demand from the Middle East to Japan.
In March 2019, JNTO and the Japan Tourism Agency, an agency within Japan’s Ministry of Land, Infrastructure, Transport and Tourism, highlighted the Middle East as a new key market for strategic development, within which increased marketing activities will take place based on the market’s high potential for luxury-based outbound travel.