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Abu Dhabi / Emirates Business
Etihad Airways has partnered with Farelogix Inc. to enhance its merchandising and distribution capabilities.
The deployment of new generation technology from Farelogix will enable Etihad to provide unique, customised offers to its guests, and strengthen its position as the ‘airline of choices’. Etihad’s strategy will focus on broadening ancillary offerings to customers, allowing for more personalised travel options across all distribution channels.
Etihad plans to implement FLX Merchandise, a cloud-based solution from Farelogix, to create personalised product and service propositions that increase customer satisfaction. As the industry’s leading merchandising engine, FLX Merchandise will enable Etihad to showcase optional products such as preferred seats, priority boarding, and other amenities that improve customers’ travel experience.