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DUBAI / WAM
Emirates NBD has announced that it will invest AED 500 million over the next three years towards digital innovation and multichannel transformation of its processes, products and services.
The bank also revealed plans to launch the UAE’s first digital bank targeted at millennials. A first-of-its-kind ‘by the customer, for the customer’ initiative using digitisation and social input as key enablers, the new digital bank will offer customers the next generation of self-service money management with useful tools and applications.
The announcements reinforce the bank’s position as a digital pioneer in the GCC region. “As the UAE’s largest financial institution with a track record of over 50 years of contribution to the UAE’s development, we are honoured to facilitate a ‘smart’ transformation in banking,†said Hesham Abdulla Al Qassim, Vice Chairman and MD of Emirates NBD.