RITIKA SHARMA / Emirates Business
Gauging the gap in the electronic and automated payment solutions market, Dubai-based tech Giant KeyBS is planning to spread its wings into the African market. The company stated that it is keen to extend the reach through franchise programs in other markets and looks forward to significant growth in the near future due to apparent urgency for financial technology solutions in the GCC and Africa market.
Buoyed by its recent milestone of 90,000,000 transactions from a combination of 56 services, KeyBS intends to introduce its products and services in other GCC and African markets.
Speaking on the companyâ€™s growth Ibrahim Darraz, managing director, KeyBS, said,â€œYear 2015 was a monumental year for us, as we recorded a significant milestone.
â€œWhat makes it more exciting is that we are continuing to grow at a brisk rate.â€
The companyâ€™s software solution is in-house developed, and it is specialised in automating top up services, remittance and payments. KeyBS server side software called â€œKeyTMSâ€ is the monitoring, controlling and reporting tool; it is a web based application used to enriched, transform and manage all data feeds into the workflow.
Regarding expansion plans Darraz said, â€œFollowing the success of 2015, we are keen to extend our reach through our franchise programs in other markets and are looking forward to significant growth in the near future as we can see a significant urgency for financial technology solutions in the GCC and Africa market.â€
The region (GCC) is indicated as one of the fastest growing payment markets as it follows the worldwide inclination to move forward to electronic payments.The growing pace of the African market is incredible and we are matching its stride. We are already present in some African countries and in 2016 we would like to solidify our presence in more countries as well. Cards and payments is a unique platform that promotes technology, latest solutions and trends to industry stakeholders, local and visiting. We witnessed a healthy participation from top players in the industry, which is invaluable to anyone in the financial technology sector.â€
Through the companyâ€™s middle ware, KeyTMS is being
able to connect to all our
channels starting from KeyKIOSK and KeyPOS applications which passes through the Mobile apps and transmitted to our web portal.