The Gulf Time Newspaper One of the finest business newspapers in the UAE brought to you by our professional writers and editors.
Dubai / Emirates Business
Dubai Customs scored best in customer happiness in 2016, as 94.9% of customers who took on the ‘Happiness Meter’ survey said they were happy with its services.
The Happiness Meter initiative was launched by Smart Dubai Office, in line with the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make Dubai the happiest city in the world. It allows customers to daily and instantly rate their experience while using government websites, apps or services received in person.
Ahmed Mahboob Musabih, Director of Dubai Customs, attributed the new milestone to the vision of HH Sheikh Mohammed, which has long driven the government to find innovative ways to make their customers happy.
“Scoring first place in this year’s Happiness Meter pool is yet another honour for Dubai Customs. We are now propelled to work even harder to stay on the top.
“Dubai Customs bagged as many as 35 trophies in 2015, internationally, regionally and locally, making up an average of one award every ten days. It was recently awarded with 5 DGEP accolades, which is certainly a testimony to its longstanding commitment to excellence,†added Ahmed Musabih.
“Creating happiness for all stakeholders and building new partnership prospects with them is one of Dubai Customs’ core objectives, as stated in DC’s Strategic Plan 2016-2021,†added Ahmed Mahboob Musabih.
Dubai Customs Director pointed out that launching innovative smart services that prove to be time and cost efficient to customers has always been key to Dubai Customs’ success story. Musabih reaffirmed their steadfast commitment to spreading happiness around. “Strategies and initiatives that target public happiness have paid off as the United Arab Emirates was ranked the happiest Arab country on the 2016 World Happiness Report published by the Sustainable Development Solutions Network (SDSN), a global initiative for the United Nations, outclassing Spain, Japan and France,†added Ahmed Mahboob Musabih
On his part, Edris Behzad, Director of Client Management Department at Dubai Customs, said that Dubai Customs has taken solid steps to ensure its customers happiness. “We were among the first departments to embrace the Happiness Meter initiative. We launched Mestanis (Are you happy?) campaign to daily measure the public’s happiness and satisfaction with DC services.
Behzad stressed that being voted the best government department in terms of customer happiness reflects Dubai Customs’ commitment to happiness and excellence.