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DUBAI / WAM
Dubai Airports and DXB Entertainments owner of Dubai Parks and Resorts announced a strategic partnership with aim of creating an unparalleled airport experience while showcasing Dubai’s position as the ultimate tourist and family entertainment destination in the region.
The partnership will showcase Dubai Airports’ efforts to make Dubai International (DXB) a destination in its own right while promoting the breadth of offer at Dubai Parks and Resorts to over 88 million passengers travelling through DXB annually. The deal will see Dubai Parks and Resorts promoted at all DXB concourses with access
to over 65 airlines flying to and from over 240 destinations in 170 countries around the globe.
Dubai Parks and Resorts will engage and delight airport passengers by providing branded family zones and dedicated retail locations selling Dubai Parks and Resorts products while enticing them to exper- ience the full offer by conducting direct marketing and advertising.