Demand for art to jewels in India lures Sotheby’s

Bloomberg

More than a year after Christie’s decided to end its annual sales of fine art in India, rival Sotheby’s is entering the market as it seeks to tap the increasing affluence in the world’s fastest-growing major economy.
Sotheby’s first Indian auction will be held in Mumbai in December with one of modern master Tyeb Mehta’s most important works “Durga Mahisasur Mardini.” Mehta’s work is expected to exceed his previous auction record of $3.6 million, according to Sotheby’s.
Well-to-do Indians, traditionally known to hoard gold and buy real estate to park their wealth, are steadily expanding into financial instruments like stocks and bonds with art sales also picking up of late. The number of billionaires in India grew 15 percent last year, making them the largest group after the US and China, according to Forbes.
There’s “an increasingly vibrant domestic Indian art market,” said Jan Prasens, Sotheby’s managing director for Europe, Middle East, Russia and India. Given the projected economic growth for India, it is the right time for Sotheby’s to bring the auctions directly to the doorstep of the collectors, he said in a statement.
India’s economic growth is expected to outpace China’s this year. The Reserve Bank of India forecasts the $2.3 trillion economy will expand 7.4 percent in the financial year to March 2019, faster than a 6.5 percent expansion projected for China in 2018. The Indian art market, valued at $223 million, is just a fraction of the nearly $56 billion global one.
With assets of high-net worth individuals in India expected to reach $2.3 trillion by 2020, the potential is huge, according to a report by KPMG-FICCI. Christie’s, which discontinued annual sales in India to focus on live auctions in key global cities, still has a presence in the country’s art market through the digital space.