Delivering innovation, reliability and quality

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Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs over 22,000 people serving customers in more than 80 countries.
Neil Enright, Regional Sales Director, Middle East, told Emirates Business, “I am proud to be part of a company that is built on a strong foundation of integrity. Our reputation for quality, reliability, and innovation is represented by the brands our products, software and services carry. As we increase our offerings, we remain keenly focused on enhancing our unique technology differentiation and delivering integrated, valued added solutions.”
A more productive and sustainable world is a world with a higher standard of living and quality of life for everyone. At Rockwell Automation, the resources are squarely focused on turning this aspiration into a reality. Through the power of industrial automation technology, they develop innovative solutions that help their customers achieve Smart, Safe, Sustainable operations in a wide range of industries throughout the world.
Together with their partners, Rockwell Automation aims to build on their strong foundation of innovation – and leverage the Internet of Things (IoT) and other contemporary and proven technologies that promise to enhance The Connected Enterprise vision.
Enright said, “To achieve success, Rockwell Automation has long recognised the importance of connecting independent automation systems in manufacturing environments. In fact, our vision of The Connected Enterprise has guided the development of our Integrated Control and Information Technology for decades. Now, with the convergence of plant-floor Operations Technology (OT) and business-level Information Technology (IT), the vision of The Connected Enterprise has become a reality.”
“The Connected Enterprise links production lines, in-the-field assets, utilities and enterprise IT to deliver contextualised information where it is needed. As a result, companies can make better decisions faster – and achieve a new level of operational intelligence to improve productivity and global competitiveness. Built on a secure, standard Ethernet infrastructure, The Connected Enterprise is enabled by our Integrated Control and Information portfolio. Our broad, information-enabled portfolio includes the Integrated Architecture, Intelligent Motor Control, and Solutions and Services,” he added.

Accelerating the Speed of Business with Future-Enabling Technologies
One needs a flexible, responsive enterprise to meet today’s business demands. And the costly manufacturing assets must also address new challenges for years — or decades — to come. That’s why Rockwell Automation’s solutions are designed to optimise the client’s legacy systems — and migrate their new investments into the future.
With their Integrated Architecture control and information system, Intelligent Motor Control portfolio and components offering, they bring together future-enabling products and technologies to improve their client’s processes through every stage of its production cycle.
Leverage the Strength of Integrated Architecture
Through the company’s Integrated Architecture system, they help the clients apply one scalable infrastructure to drive efficiency and productivity across their organisation. Unique in the industry, the Rockwell Automation Integrated Architecture captures true manufacturing intelligence through technology convergence.

Operating Segments
Architecture and Software: This segment contains key elements of the Rockwell Automation control and information platforms, software applications and automation components.
The Rockwell Automation Integrated Architecture is a production control and information system that combines the Logix control platform with the FactoryTalk software suite to provide a seamless flow of information. Automation components include a range of motion, sensing and safety products.
Control Products and Solutions: This segment consists of motor control products, solutions and services.
Motor control products combine motor control and protection devices with the networking and diagnostic capabilities of Integrated Architecture to provide intelligent motor control. Where as, the services range from repair and asset management consulting to remote support centers and training.

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