CABSAT 2016 to focus on ‘content’


Ritika Sharma / Emirates Business

By creating one-of-its-kind dedicated platform for TV and film content industry to buy, sell and explore co-production business opportunities for the Arabic market, the 22nd edition of CABSAT 2016 has shown the right way.
Although the industry recognises the fact that content is the ‘KING’ in the world of media and entertainment, not much has been done to facilitate better business in this segment. Bringing about a much needed change, CABSAT 2016 announced it will host – the Content Marketplace.
CABSAT—an event for the broadcast, satellite and entertainment sectors across the Middle East, Africa and South Asia (MEASA) to be held from March 9 – 11 at Dubai World Trade Centre (DWTC)— is expected to welcome hundreds of major content and production industry professionals at the first Content Marketplace feature.
“The Content Marketplace is the region’s first exhibition focused purely on the selling and co-production of all filmed entertainment content for the Arabic market,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC, the exhibition organiser.
“International players from east and west will meet to discuss accessing and procuring content, co-production and format opportunities for scripted and non-scripted content, as well as monetising viewing mechanisms that are thriving across the Middle East and beyond – from the demand for increased production of local,
Arabic content, to the highly-lucrative, emerging post-TV market for multi-language content,” LohMirmand said.

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