Bee’ah rolls out new waste recycling, segregation project

SHARJAH / WAM

Bee’ah, the sustainability pioneer of the Middle East, has launched a new project to enhance waste segregation and recycling practices to supplement the efforts of the company’s ongoing residential recycling programme.
In 2012, Bee’ah had launched the UAE’s first door-to-door residential recycling program-me, which supplied communities with awareness kits on recycling. The new programme takes this initiative to next level, by giving each household a green and blue bin of their own. The green bins will be used for general waste, while the blue ones will be used for recyclables. Residents will also be encouraged to attend sessions on recycling from Bee’ah experts at the community Majlis.
Stressing the importance of waste segregation and recycling, Khaled Al Huraimel, Bee’ah’s Group CEO, said, “We have achieved a waste diversion rate of 76% in Sharjah, and we hope to make the emirate the region’s first zero-waste city by 2021.”