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Abu Dhabi /Â WAM
To encourage a culture of recycling among the public, Bee’ah, the Middle East’s leading and award-winning environmental management company, launched Bee’ah Rewards at the World Future Energy Summit (WFES) and Eco Waste.
It is the first CSR programme of its kind that will reward the UAE people for their recycling efforts and lucky recyclers will win valuable prizes.
Open to the general public as well as potential partners, Bee’ah Rewards will raise awareness about the positive impact of recycling on society and the crucial role it plays in protecting the environment. In addition, Bee’ah’s initiatives have been specifically designed to help fulfil the CSR mandate of corporate entities that are interested to adopt the programme.
Commenting on the launch, Khaled Al Huraimel, Group CEO of Bee’ah, said, “Bee’ah Rewards shows our full commitment and dedication towards CSR initiatives. This programme incentivises environmental responsibility, which will increase recycling levels and spread environmental awareness in the community. We are confident that our long-term vision and determination will drive the UAE towards environmental sustainability for future generations.”
Bee’ah Rewards will run in conjunction with the Reverse Vending Machines, RVMs, which connect consumers to the rewards system. The simple act of recycling has the opportunity to win numerous prizes, including getaways and holiday packages, Apple TVs, iPads, Nespresso machines and more. Participants will be able to deposit plastic bottles and aluminium cans using RVMs that are strategically placed in malls, government institutions, universities and airports in Sharjah and Dubai. Once the recyclables are deposited, the RVMs will print receipts with a unique barcode. Next, a user will have to use the Bee’ah Rewards tab in Bee’ah’s mobile application to create an account and enter the receipt codes. Monthly winners will be selected through a random draw and announced on Bee’ah’s
social media accounts.
With the introduction of Bee’ah Rewards, the company is confident of increasing recycling rates exponentially in the short and the long term as the programme grows in scale.
“The role of each and every individual is critical to ensure positive environmental change in the UAE. While we continue to lead the movement towards environmental sustainability, we call upon all residents and corporate entities to support this new initiative and secure a green future,” Al Huraimel said.