Beauty & personal care market in MEA set to reach $35.9bn in 2018

Beauty and personal care market set to reach $35.9bn in 2018

DUBAI / Emirates Business

The rise of natural and niche brands coupled with increasing digital engagement will be among the key trends at Beautyworld Middle East 2018, as the countdown begins to the 23rd edition of the region’s largest trade fair for beauty products, hair, fragrances, and wellbeing.
According to analysts Euromonitor International (EMI), the retail value of the Middle East and Africa’s (MEA) beauty and personal care market was worth $32.7 billion in 2017, an increase of 10 percent over 2016.
This figure is estimated to grow to $35.9 billion in 2018, and on to $47.5 billion in 2021, at compound annual growth rate of 9.7 percent.
In the UAE, consumers spent $2.2 billion in 2017 on items such as fragrances ($674 million), colour cosmetics ($298 million), skincare ($313 million) men’s grooming ($321 million), haircare ($319 million), and bath and shower products ($173 million).

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