Beauty blogger on top of UAE’s influencer index


Abu Dhabi / Emirates Business

SERMO, the first global network of communications agencies specialising in lifestyle and luxury, has published its Digital Influencer Index. Following last year’s Blogger Index, the report updates the network partners’ intelligence on working with digital influencers and identifies the most influential bloggers, vloggers, Instagrammers and other social stars in the luxury and lifestyle space. It also sets out how to effectively
engage these influencers.
The number one digital influencer from the UAE was beauty
blogger and business mogul Huda Kattan.
She was also ranked the overall top performer on Instagram with a following of 12.3 million, three times the following of the second highest Instagrammer in the index, Camila Coelho from Brazil.
An overall ‘influence score’ has been calculated for each digital influencer and is used to rank a top 10 list for each market the network’s
partners operate in (16 in all), as well as a global top 16, comprising the top ranking influencer from each market.
As things change so quickly in the digital world, the report also looks, country by country, at the rising social and digital stars — the
people who SERMO considers to be ‘ones to watch’ as their online
influence is growing fast.
Tara Rogers, co-founder and managing partner of Mojo PR said, “With the number of digital
influencers growing rapidly in the UAE, it has been a valuable exercise to track their performance over the last 12 months and benchmark this

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