Dubai / WAM
Ahead of the 10th edition of Art Dubai and the fifth edition of Design Days Dubai this March, the fairs’ parent company, Art Dubai Fair FZ LLC (The Art Dubai Group), has released the results of an independent survey for Art Week 2015 (March 18-25, 2015).
The results of the independent study show the significant economic impact Art Dubai and Design Days Dubai events have on the local economy and service sector — totalling US$35
million across seven days.
The Art Dubai Group, a joint venture with the DIFC, is the partnership that owns and manages the region’s most successful art and design fairs, festivals and programming, and offers its industry expertise to private and government institutions.
Produced by the independent research body Repucom, the report combines research and feedback from local and international art world professionals, gallerists and members of the public, and reveals substantial monetary contributions to the local cultural and tourism industries, and the impact these events have on the UAE.
As a direct result of Art Dubai and Design Days Dubai from March 18 to 25, 2015, the Economic Impact survey confirmed that US $35 million of new money in direct visitor spend came into Dubai through these two fairs alone. Visitors during Art Week paid for 27,500 hotel nights, with an average of 5.7 nights per stay. 25,000 visits were made to Art Dubai and Design Days Dubai over its six event days by 15,625 unique attendees. 51% of attendees were from outside Dubai, and 46% were ‘Primary Visitors’ (i.e. Art Dubai and Design Days Dubai were the main reason for their trip to Dubai. Art Dubai and Design Days Dubai effected an estimated 6,000 art and design purchases.
The report showed the company’s umbrella event Art Week has great importance to the Dubai arts
industry as a whole. As much as 60% of local art organizations’ annual sales revenue was made during Art Week alone.
“Our research shows that the Art Dubai Group sets the standard for cultural events in the region, bringing significant social and economic benefits to Dubai,” said Jon Long, Managing Director Middle East, of Repucom. “In addition, the survey revealed a 92% approval rating from attendees and 100% consensus from participating art organisations that Art Week makes an important contribution to their own success and Dubai’s art industry in general.”