Amazon’s first NFL game draws 372,000

Bloomberg

Amazon.com Inc.’s first National Football League broadcast drew 372,000 viewers who watched the game an average of 55 minutes on the internet giant’s Prime Video service—a small part of the overall audience for Thursday’s game.
About 1.6 million viewers at least initiated a stream of the Green Bay Packers’ 35-14 victory over the Chicago Bears, the NFL’s oldest rivalry. Amazon’s debut comes at a time of increased scrutiny for the NFL, following a public argument with President Donald Trump over player conduct during the national anthem. Players on both teams stood and linked arms during the anthem last night, and many fans in the stands did the same.
Amazon is paying more than $50 million to air 11 Thursday night games this year, five times what Twitter paid last year.

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