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EMIRATES BUSINESS
From classic, best seller designs to modern pieces, Cromia— the renowned leather brand from Italy—makes your look trendier with chic leather and unique colors. Cromia handbag features easy to wear sophisticated bags that come in different shapes perfect for stylish working women. So add a stylish touch in your outfits by just carrying your
favorite Cromia bag!
Discover the entire line of Cromia handbags and accessories at Wafi Mall in Dubai.
Cromia comes from the long story of Laipe Spa, a company founded in 1963 by Germano Sciamanna who, having experienced the leather handicrafts, decided to start this business in Tolentino, in the Marche region where there is a strong and ancient leather craft tradition.
Germano, man of great courage and enterprising spirit began producing small leather goods for the national market. Thanks to his great competence, he started good partnerships with the most important Italian and international
fashion companies.
One of these was the collaboration with Gianni Versace, who in 1981, commissioned to Laipe the production and distribution of women leather accessories.
This fundamental partnership is the starting point of the Laipe’s growth, not just in figures, but above all in bringing in the company the expertise of the world fashion system.
At the end of 90’s Sergio and Gino Sciamanna entered the family business and supported their father in the run of the business. Gino, the older one, managed the production, while Sergio who became the CEO of the company, managed the trade aspects starting new business with important Italian and international brands.
In 2003, their dream comes true: they created their own brand. The Sciamanna’s knew they need efficient workers, able to share their idea of
business.
The central point is to create something new without neglecting their background, the strong leather craft and the attention to details. The will is to mix up tradition, Italian style and brand identification.
Facilitated from this positive climate of innovation and growth, Sergio Sciamanna met Danilo Pavon in one of the largest tanneries in Tuscany.
Danilo was there on behalf of another company to select leathers and colours, and it was precisely his bold and original choices to hit Sergio for his strong novelty. Danilo could look at the world of leather with an innovative spirit.
From an unexpected chance , the streets of Danilo Pavon and the Sciamanna family met, giving body and soul to Cromia. The medley of colours and materials, quality and innovation allowed the company to become a recognized brand for women who want to stand out from the crowd.
