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The BMW Group has revised its websites, offering its customers a wide range of comprehensive and international services. The initiative was taken keeping into consideration the growing demand of digitalisation and future-oriented online communication. The website features new content, innovative technology and a new digital corporate design.
The use of large-format graphics, sliders in gallery format and a frameless structure, helped in enhancing the features of the corporate website; also it enables every BMW Group stakeholder to access all the latest information. Another advanced feature incorporated in the website is the contents are prepared and visualised in such a way that, the content adapts automatically to any screen size and any device.
The latest easily and intuitively website provides the users an easy access whether it is the latest news on the company or relevant information for applicants, investors and many other target groups, everything can be found effortlessly. The responsive design of the new website also addresses the changing requirements of Internet users, ensuring optimum representation on all end devices, whether Smartphone or tablet, notebook computer or PC monitor. Photographic and video material is also integrated in such a way as to allow ideal representation on all mobile devices.
Bill Mc Andrews, head of Corporate Communications Strategy, Corporate and Market Communications said, “Corporate communications are directed at a broad, interested public and serve all stakeholders. This is why we decided to design a state-of-the-art digital platform encompassing all of our topics. With the new corporate website, anyone can find what interests them quickly and easily.â€
The new corporate website will present the anniversary campaign ‘THE NEXT 100 YEARS’ to the public in an online special on March 7, marking the start of the company’s anniversary celebrations. It will be updated with further news and events throughout the year.
Lead agency for the creative concept and design development is Interone. The IT full service agency valtech is responsible for the technical realisation.