ADM bolsters position with Emirates Palace partnership

Abu Dhabi Motors (ADM) has cemented its position as the leading BMW group importer in the Middle East with an extension of its partnership with the lavish Emirates Palace hotel. Within the agreement, the BMW group importer delivered a fleet of 23 BMW 7 series, four BMW 5 series and two BMW X5 models to the luxury five star hotel to use for the transportation of its discerning guests.
Blending luxury, elegance and innovation, the recently launched BMW 7 series is the most dynamic and innovative luxury sedan in the premium automotive segment in the Middle East; making it the ideal vehicle of choice for the luxury hospitality sector. The BMW group’s flagship model will be joined by two popular models across the region, with the BMW 5 series, which consistently tops Abu Dhabi Motors’ sales figures and the BMW X5 – a model that has seen huge success in the ‘Sports Activity Vehicle’ segment since it first premiered 15 years ago.
Commenting on the strength of the partnership with Emirates Palace, Arno Husselmann, General Manager of ADM, said, “Our relationship with the Emirates Palace hotel dates back several years and this renewed agreement is testament to Abu Dhabi Motors’ continued commitment to be part of the luxury service offered to Emirates Palace’s guests and mirrors the exceptional service we offer to our customers, like the recently launched BMW 7 series that offers a superior blend of luxury, elegance and comfort in addition to a host of new technologies. Our models create a perfect synergy with Emirates Palace as the most prestigious five star property in Abu Dhabi.”
The formal hand over of the vehicles took place at Emirates Palace and was attended by senior executives from the hotel, Abu Dhabi Motors and the BMW Group Middle East office, including Johannes Seibert, Managing Director for BMW group Middle East, Frank Nadler, Area Manager and Holger Schroth, General Manager of Emirates Palace.
—EB