Lenovo expands ‘smart’ footprints

Dubai / Emirates Business

Lenovo (HKSE:992) has launched its latest smartphones with the pioneering devices, the Moto Z and the Moto Z Play, in the United Arab Emirates. With Moto Mods, Lenovo has entered the next era of mobile technology. Consumers can transform their Moto smartphone into exactly what they need it to be, and the possibilities are endless.
The Moto Mods Family includes the JBL SoundBoost speakers so users can take the party with them, the Insta-Share Projector so they can share content as and when they want, power packs from Incipio so consumers are never out of battery, and the Hasselblad True Zoom, that will enable aspiring photographers to capture precious moments on the go.
MOTO Z: THE WORLD’S THINNEST
PREMIUM SMARTPHONE
Made from military aircraft-grade aluminum and stainless steel, the stunning new Moto Z is durable-yet-razor thin — just 5.2mm — and ultra-light with a 5.5” Quad HD AMOLED display. The smartphone is equipped with a powerful Qualcomm® SnapdragonTM 820 processor, 4GB of RAM and 32 GB or 64 GB of storage inside. Those looking for even more storage for pictures, videos and apps can add a microSD card up to 2 TB.
Moto Z has a high-resolution 13MP camera with optical image stabilization and laser autofocus, which help users take beautiful, true-to-life pictures in any light and condition. The front-facing 5MP camera includes a wide-angle lens, which is great for fitting friends in the picture. Moto Z also includes an extra flash on the front camera to ensure users look their best, even in low light.
The smartphone comes with a water-repellant coating, which shields the phone from rain, splashes or spills that might come in its way. With the fingerprint reader, a touch is all it takes to instantly wake up the phone. Moto Z supports up to 30 hours of battery, so people can go all day and well into the night without needing to stop and recharge their phones. When in need, the TurboPowerâ„¢ Mod provides up to 8 hours of power in just 15 minutes.

MOTO Z PLAY: ULTIMATE BATTERY,
UNLIMITED POSSIBILITIES
Featuring a thin, lightweight design with a solid aluminum frame and elegant glass back, Moto Z Play packs up to 50 hours of battery life, with Moto’s longest-lasting battery ever, allowing users to play for days without having to stop to recharge. After the 50 hours, users can power up fast with TurboPower charging: up to 9 hours in just 15 minutes.
Moto Z Play also offers an ultra-smooth 2.0 GHz octa-core processor, a stunning 5.5” 1080p HD Super AMOLED display and 3GB RAM of memory so consumers can play games, stream videos and multitask without missing a beat. Photography fanatics can shoot beautifully sharp photos – day or night – with a 16MP laser autofocus camera, and go from selfies to groupies instantly with the wide-angle, front-facing camera with LED flash.

MOTO MODS: HASSELBLAD TRUE ZOOM
Moto has teamed up with Hasselblad, has been at the forefront of the imaging industry, to design an imaging experience that completely transforms mobile photography. Add advanced imaging capabilities to the phone in a snap, and create and share like never before. Featuring 10x Optical Zoom and a Xenon flash, all is needed is to just focus on getting the shot – lighting and distance will never stand in the way of capturing the perfect image. Customers can expect even more control and flexibility with the ability to shoot in RAW format, in addition to the physical shutter and zoom controls, guaranteeing a great handling experience. With True Zoom, users will also get free access to Hasselblad’s Phocus software for streamlined editing control and the highest quality output. Users will also be able to share beautiful results with family and friends while still in the moment with automatic backup and unlimited free storage for two years with Google Photos.

MOTO MODS: JBL SOUNDBOOST
For those who enjoy listening to loud music, the Moto Z offers a high-quality JBL SoundBoost that will give the smartphone a boost with powerful stereo sound in a snap. The Mod includes a built-in kickstand that is guaranteed to make videos and music more immersive.
Users do not have to worry about the battery life, as the JBL SoundBoost includes 10 hours of battery life that allows people to listen longer without using their phone’s battery. The speakerphone also ensures that calls come in loud and clear no matter the location

MOTO MODS: INSTA-SHARE PROJECTOR
The Moto Insta-Share Projector snaps easily onto the Moto Z phone and enables instant sharing of photos and videos. The Mod projects up to 70” on any flat surface so the big screen is with users every step of the way. With the integrated kickstand, people can project at any angle which allows friends and families to gather together to watch their favorite pictures, shows, and even games. The Insta-Share Projector comes with built-in battery that provides users with up to one extra hour of screen time before using the phone’s battery.

PRICING AND AVAILABILITY
Consumers can now pre-order the device that will be available for purchase through Etisalat, Jumbo, Sharaf DG, Emax starting October 15.
Sharay Shams, General Manager for Mobile Business Group, Lenovo Middle East, commented, “We are excited to be launching these devices in the UAE, a nation that is at the forefront of technology. The new age consumer expects the best features in one device, and at Lenovo we are constantly working to provide consumers with a smartphone that meets their desires. The launch of the Moto Z and the Moto Z Play with the exciting Moto Mods enables users to reach the maximum potential in a snap. Whether users are into photography, music, videos or fashion, we have teamed up with experts in each industry to provide our customers with a device that meets all expectations.’’