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Bloomberg
Tech company Curalate is jumping on the vertical video trend, made popular by Snapchat and Instagram, with a new product.
The company has introduced its new ad product Tilt, designed to promote vertical videos, reports the Wall Street Journal.
Curalate’s first Tilt partner will be clothing store Urban Outfitters, which has developed a new mobile site called UOTV to carry the vertical-friendly videos.
The Tilt ads let a brand create vertical video ads, allowing users to jump through products and potentially getting them to purchase items through the ads.