Messe Frankfurt Middle East launches Intersec Saudi Arabia

Emirates Business

Intersec, the world’s leading international trade fair for security, safety, and fire protection, is making its debut in Saudi Arabia, offering global suppliers direct access to the Kingdom’s vast market where security spending continues to rise.
Organised by Messe Frankfurt Middle East in partnership with Al-Harithy Company for Exhibitions (ACE Group), the inaugural edition of Intersec Saudi Arabia will take place from May 2-4, 2017 at the Jeddah Center for Forum and Events.
It’s the latest of 12 Messe Frankfurt-organised trade fairs and events dedicated to the worldwide safety and security sector, and the second in the Middle East after the Group’s flagship show – Intersec in Dubai.
The three-day event will feature more than 125 exhibitors from 20 countries, and targets buyers from a Saudi market where, according to US consultancy Homeland Security Research, spending on security-related products is estimated to reach US$15.4 billion by 2018.
The industry response has been impressive so far; 18 Launch Partners have already confirmed their participation at the annual showcase, including Axis Communications, Bristol Fire Engineering – Corodex, CP Plus, Dahua Technology, dorma + kaba, Draeger, Genetec, Harco Group, HID Global, Hikvision, Milestone, NAFFCO, Nedap, Nitin Group of companies, Pelco by Schneider Electric, Promise Technology, Smiths Detection, and the British Security Industry Association (BSIA).
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “Saudi is a fast-growing security market, as it steps up measures to ensure border safety and protect critical petrochemical and commercial infrastructure.
number of Saudi trade visitors to Intersec in Dubai has increased by 53 per cent from 2012 to 2016. We’re delighted to bring Intersec Saudi Arabia directly to the doorsteps of key stakeholders, where international players can increase their market share, and Saudi visitors can keep up-to-date with the latest global technologies and services.
Pauwels added: “With a population of almost four million, the port city of Jeddah is the Kingdom’s commercial hub, and is a barometer of economic and tourism growth. Its rich trade hub status that dates back thousands of years makes it the ideal location for Intersec Saudi Arabia.”
Muwaffak Al-Harith, the Chairman of ACE Group, added: “We are excited for Al-Harithy Exhibitions Company to jointly organise with Messe Frankfurt Middle East the largest security exhibition – Intersec – in Saudi Arabia in 2017.
“Importantly as the allocations in the annual Saudi budget for security, municipal and health services and infrastructure and transportation are on the increase in addition to private construction which all need the latest security products and services,” he added.
Nedap, one of the world’s top 20 commercial security solutions providers, is among the Launch Partners eager to make an impact at Intersec Saudi Arabia 2017.
Joost van der Willik, Managing Director of Nedap Middle East, said: “Saudi Arabia has proven solid grounds for Nedap technology for more than a decade now. Banks, hospitals, industrial sites and many others benefit from our solutions related to access control, vehicle and people identification on a daily basis.