‘Tough Mudder’ to make its ME debut in the Emirates

DUBAI / Emirates Business

The UAE will face the ultimate test of physical strength, stamina and mental grit when worldwide phenomenon ‘Tough Mudder’ makes its Middle Eastern debut from December 9-10 this year. Early bird registration exclusively for du customers opened on July 18 at www.toughmudder.ae and registration will open for all participants on Wednesday (July 20).
Taking place in the grounds of the Hamdan Sports Complex, the ‘du Tough Mudder’, which is organised by IMG in partnership with du and in cooperation with Dubai Sports Council, will include 8km and 16km courses, appealing to fitness enthusiasts
and casual athletes alike. Known as ‘Probably the toughest event on the Planet’, the challenge distinguishes itself through larger than life obstacles designed around the values of courage, personal accomplishment, teamwork and fun.
The team-orientated challenge will see thousands take on an array of obstacles. Some of the most famous Tough Mudder obstacles include ‘Arctic Enema 2.0’ (an icy water plunge), and ‘Electroshock Therapy’ (a muddy sprint through dangling electric wires). 2016 has also seen the introduction of the ‘Block-Ness Monster’ where Mudders will have to push, pull and roll their way through 60 feet of slick, rotating barriers in a water pit.
Thrill-seeking children aged 7-13 can also get involved with the ‘du Mini Mudder’, a 1.5km obstacle course mud run giving kids the chance to work as a team and experience the excitement of adventure.
Greg Sproule, Managing Director of IMG Middle East, said: “We are proud to be bringing the world-renowned Tough Mudder experience to the Middle East for the first time, in partnership with du and in collaboration with Dubai Sports Council. This further shows du’s commitment to “bringing life to life” through unique and fun fitness experiences.” Tough Mudder events have united millions of active, fun-seeking individuals, and with its challenging obstacles and unique team-focused ethos, camaraderie and thrills.
“As the seminal obstacle event in the world, we are proud to bring Tough Mudder to the Middle East for the first time.” said Hala Badri, Executive Vice President, Brand and Communications, du. “We are always looking for new opportunities to add life to life in the UAE and by bringing this globally acclaimed challenge to our customers’ front door, we continue to focus our efforts on bringing the best events to the region to help our customers get the best out of our great nation in surprising and delighting ways.”