Germany’s TUI, Ras Al Khaimah Tourism sign ‘marketing pact’

RAS AL KHAIMAH / WAM

The Ras Al Khaimah Tourism Development Authority (RAKTDA) entered into a cooperative marketing agreement with German tour operator TUI – the world’s largest leisure, travel and tourism company.
A key pillar in the emirate’s strategy to strengthen its position as a premier leisure destination within the German market, the RAKTDA-TUI partnership will initially focus on the fourth quarter of 2016, with the cooperation extending to consumer and travel trade communication via the TUI media and distribution portals.
The two entities will also activate joint marketing activities across leading German travel agencies.
“Germany remains a key source market for Ras Al Khaimah and this prestigious partnership with TUI will further strengthen our distribution base and highlight our distinctive product offering to potential German visitors,” Haitham Mattar, CEO of the RAKTDA, said.
“The cooperation will raise awareness of Ras Al Khaimah as a premier leisure destination by leveraging our core product pillars of genuine Arabian experiences, heritage, great beach resorts, adventure tourism and diverse natural landscapes.”
With the RAKTDA aiming to attract a total of one million visitors per year by the end of 2018, Mahpar Azarpira, Head of TUI’s Partner Marketing, believes the RAKTDA-TUI partnership will contribute significantly to the emirate’s tourism objectives.
“Ras Al Khaimah is a destination with great potential for Germany,” Azarpira said. “It is already a popular destination with many leisure travelers from the country and through the partnership with RAKTDA we are confident to expand on its success.”