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DUBAI / GULF TIME
Luxury British wardrobe specialist Neatsmith proudly announces the opening of its first international showroom in Dubai, UAE, marking a major milestone in the brand’s global expansion. Renowned across the UK for its handmade, fully bespoke fitted furniture, Neatsmith is celebrated for its uncompromising craftsmanship, timeless design, and white-glove service from concept through to installation.
The new Dubai showroom offers a one-of-a-kind destination for discerning clients seeking tailored wardrobe and living solutions that combine functionality with refined elegance. Designed to reflect the brand’s London heritage while embracing Dubai’s modern luxury aesthetic, the space showcases Neatsmith’s most sought-after collections — including the Decorative Glass and Castille ranges, both debuting for the first time in the region.
Each piece is designed, manufactured, and installed entirely in-house by Neatsmith’s workshop, ensuring exceptional precision and quality control at every stage. Unlike other brands, Neatsmith does not subcontract fittings or employ freelance sales teams, offering clients a seamless and personalised experience throughout their journey. “Dubai is a natural next step in Neatsmith’s expansion, a city that shares our passion for innovation, craftsmanship and luxury living. Our new showroom reflects everything Neatsmith stands for: meticulous detail, timeless style and a truly personal service. We look forward to creating spaces that embody our clients’ individuality while upholding the quality and service that define Neatsmith,” says Philipp Nagel, CEO of Neatsmith.
Affectionately referred to by clients as “The Bentley of Wardrobes,” Neatsmith has become the brand of choice for those who value understated luxury and enduring design – including a host of notable public figures and design aficionados who trust Neatsmith to craft their most personal spaces.
The brand’s craftsmanship has attracted an impressive clientele, having created bespoke wardrobes for Ellie Goulding, James McAvoy and Vogue Williams, among other notable names.
With this international debut, Neatsmith continues to redefine luxury living through handmade craftsmanship, bespoke design and exceptional service – bringing over two decades of expertise to one of the world’s most design-forward cities. For more information or to book a visit to the showroom, visit the Neatsmith website: www.neatsmith.ae