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AFM Holding Limited Group, led by its Founder and Chairman Maqsood Mohommad, marked 2025 as a defining year, achieving approximately 20% overall growth compared to 2024, driven by consolidation and scale across its core businesses.
Mohommad said the group’s performance was supported by progress across multiple verticals, including the expansion of its real estate portfolio through AFM Properties, the scaling of renewable energy initiatives under Geo Power, and entry into the retail sector with the launch of Miruna and FunkySouq. He noted that while each business operates in a different sector, all are aligned under a unified roadmap guided by the group’s principle of One Vision. One Mission. One Strategy.
“The focus this year was not only on growth in numbers, but on ensuring that every vertical was structured, aligned, and positioned for long-term impact,” he said.
Looking ahead to 2026, Mohommad highlighted that AFM’s growth will be driven primarily by execution rather than diversification. The group plans to scale existing operations, strengthen active pipelines, and increase repeat business, with technology continuing to play a central role in improving efficiency, integration, and decision-making. He also emphasised the importance of investing in leadership and teams, stating that sustainable growth depends on people who can execute consistently as the organisation expands.
In terms of revenue streams, AFM will focus on expanding proven pipelines within its existing verticals rather than entering entirely new sectors. The group sees strong opportunities in unlocking value through cross-brand collaboration and ecosystem-led models. Digital-first revenue streams, strategic partnerships, and long-term, recurring business models will be prioritised to ensure growth remains scalable and sustainable.
Operationally, AFM is strengthening integration across the group to enable businesses to share systems, data, and resources more effectively. By aligning reporting, automating key processes, and standardising workflows, the group aims to reduce complexity while maintaining flexibility at the brand level. This shared operational foundation, combined with enhanced performance tracking and continuous upskilling, is expected to support faster execution, better decision-making, and greater efficiency across the organisation.
Commenting on market outlook, Mohommad said AFM anticipates greater integration across real estate, energy, technology, and retail, with AI technology increasingly acting as a common connecting layer. He added that sustainability will move further into the core of business decision-making, particularly in how projects are designed, delivered, and financed. A shift toward more consolidated, ecosystem-led models is also expected, favouring groups that can combine technology, operational depth, and strong teams under a unified structure as these sectors evolve.