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DUBAI / GULF TIME
Minotticucine by Asso Group expands its global presence with the opening of its first showroom in Dubai. Now part of Purity’s exclusive portfolio of luxury kitchen and home brands, the collection is showcased within Purity’s showroom in Jumeirah 2, offering visitors a serene and immersive journey through the essence of Italian minimalism.
Located in an elegant villa on Jumeirah Beach Road, the space offers a contemporary experience in minimalistic living, where pure materials, sculptural forms, and meticulous craftsmanship unite under the brand’s guiding philosophy: visual silence.
Represented in the UAE by Purity, a leader in luxury home solutions for over two decades, the showroom caters to architects, designers, developers, and private clients seeking a refined, timeless aesthetic.
The Dubai showroom presents Minotticucine’s most iconic creations — Terra, Maya, and Inca, each embodying a distinct dimension of minimalist artistry.
Terra, designed by Claudio Silvestrin, is a celebration of elemental strength and serenity. Sculpted with seamless 45° joints, its monolithic form evokes the quiet beauty of the earth itself. Available in refined material finishes, including a sculptural cast bronze edition that conveys timeless solidity, the model is also presented in the Terra Luce version — the luminous Onyx island displayed in the Dubai showroom, where stone and light merge in perfect harmony.
Maya, designed by Alberto Minotti, captures lightness and solidity in perfect balance. Crafted in aluminum with a stone core, the kitchen appears to float while maintaining sculptural integrity. In its special Maya Oro 24K edition, genuine gold adds a subtle luminosity, transforming the kitchen into a living artwork.
Inca, also by Alberto Minotti, takes inspiration from pure geometry. Vertical grooves and precise 45° workmanship exemplify harmony and silence, where function and form coexist seamlessly.
“The opening in Dubai marks a strategic and symbolic milestone for us,” says Monica Venturini, COO of Minotticucine by Asso Group. “Our kitchens embody high-end artisanal excellence, combining precision craftsmanship with premium materials such as marble, natural stone, and fine metallic finishes. Dubai deeply values attention to detail, exceptional quality, and innovation — principles that are the foundation of our work. We want to be present where our vision is truly appreciated.”
With the opening of this flagship location, Minotticucine brings its unique philosophy of visual silence to a city that thrives on aesthetic expression and cultural diversity. Customers can reach out to Purity to schedule private visits and explore the collection.