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ASICS is excited to introduce the latest additions to the NAGINO Collection, designed to support the dynamic needs of women at all stages of life. Building on its belief in the benefits of exercise on the body and mind, ASICS aims to inspire more people to engage in physical activity for better mental wellbeing. Launched in 2023, the NAGINO Collection goes beyond performance, from training to everyday activities. The 2025 assortment empowers women to move freely and confidently, with an emphasis on adjustability, comfort, and versatility that allows endless styling possibilities. Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949 by Kihachiro Onitsuka and is now a leading designer, developer and manufacturer of running shoes, as well as various sports footwear, apparel and accessories. For more information, visit www.asics.com.
The stripe design featured on the sides of the ASICS shoes is a registered trademark of ASICS Corporation.
The NAGINO RUN ADJUSTABLE JACKET is designed for both performance and comfort. It features ACTIBREEZE technology for enhanced breathability, and the sleeves can be adjusted to the desired length based on weather or personal preference. Compact and portable, the jacket folds neatly into its own pocket, making it easy to take to any activity. Offering exceptional comfort and support, the NAGINO ADJUSTABLE innerwear is the must-have of the collection. Featuring a stylish cross-back design and crafted from soft, stretchy materials, it pairs well with other pieces in the collection. The new product moves with your body, making it suitable for both training and all-day wear.
Maaya Fujita, Apparel Equipment Category Marketing Manager at ASICS said: “Recognizing the life events and challenges women face, ASICS is dedicated to empowering them by providing a tool that meets their diverse needs and motivates them to return to their exercise routine. Each piece is designed for superior comfort, using flexible materials that move with the body to enhance her active life. We hope more women feel uplifted and find their rhythm with the upcoming NAGINO Collection.”
The new lineup from the NAGINO™ Collection will become available for purchase on March 1st, 2025. To find out more about the products, please visit https://www.asics.com/gb/en-gb/.