Delivering personalised performance marketing

Our Correspondent
EMIRATES BUSINESS

Founded by a small group of great minds in the back of a Paris cafe, Criteo rapidly became the global leader in digital performance advertising in a few short years. Driving its growth: tech superiority and data-rich customer insights, measurable ROI for its clients, and the ingenuity and spirit of the company’s employees
worldwide.
Criteo delivers personalised performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has 2,000 employees in 31 offices across the Americas, Europe and Asia-Pacific, serving 11,000 advertisers with direct relationships with 16,000 publishers.
Dirk Henke, Managing Director Emerging Markets for Criteo, said “e-Commerce is a significant platform. It offers a very wider range of consumers to the clients. It has witnessed a 15% growth in the retail sector, and a significant 35% growth in the travel sector during Ramadan last year. This rise in activity highlighted the increasing interest in products and online shopping, and brands can respond to greater demand by working alongside their marketing departments to capitalize on this interest and generating further sales. As purchase intent surges, the competition amongst brands intensifies in correspondence — and increased digital marketing budgets is a key driver.”
Unlike the vast majority of the market, Criteo uses a transparent cost-per-click model and measures value purely on post-click sales. This demanding model is supported by ongoing, automated learning of each shopper wherever they are in mobile apps or online, along with a brand campaign’s performance against thousands of variations of dynamically-created ads. Unlike other companies that buy inventory from fragmented sources, Criteo has direct relationships with over 16,000 premium publishers as well as leading RTB networks, ensuring that your campaigns run cohesively across all mobile, web, and social channels.
Criteo’s digital advertising solutions intelligently convert new customers and re-engage existing ones with the discovery of welcomed products. Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalised ads.
“Leading sales events, such as Black Friday in the US, are a common catalyst of sales,
however, Ramadan is a special season as well, and can be leveraged by brands with special offers. According to recent report by Ovum and Criteo, offline sales can be pushed through digital commerce as well, as consumers are more likely to buy a product or service when they have a better understanding of a brand’s offering through their digital channels,” he added. Rest assured, as an industry leader in consumer privacy, this solution adheres to strict user consent and opt-out processes. And in keeping with our performance marketing payment model, you are only billed when someone opens and clicks through.
With 31 offices across the Americas, EMEA and Asia-Pacific, Criteo’s company DNA is truly international, making it easy to collaborate with our clients and publishing partners around the world. At Criteo, we believe part of the excitement that comes from working at the leading edge of the performance advertising industry is the influence you have on the direction and growth of the company. We value autonomy and empowerment and feel it’s instrumental at every career level. We consider our global yet local team culture core to our success, which is why we encourage face-to-face interaction and provide opportunities to live and work from our hubs around the world.