Jeddah / Emirates Business
The ‘Jeddah Hotel Market Overview’ report by JLL prepared ahead of The Hotel Show Saudi Arabia 2016 (May 17–19) reveals that the current supply of 8,600 rooms (Q1 2016) in the city will double — with another 8,600 rooms forecast to be added to the market by 2018.
With a total stock of 17,200 hotel rooms estimated by 2018, major projects in the Jeddah pipeline include: The Ritz Carlton, Jeddah; Radisson Blu Al Salamah; Movenpick City Star; Elaf Galleria and Assila Hotel & Residence by Rocco Forte.
Christian Renz, Vice President for Sales and Marketing for Rocco Forte Hotels commented: “With the growth figures of Jeddah doubling, Jeddah was a clear choice for Rocco Forte Hotel’s development in the Middle East. The Kingdom of Saudi Arabia is also one of our strongest outbound markets worldwide for our European hotels, so we felt it important to have a presence in the region. The Alissa family, who are one of the most respected families in the region, approached Sir Rocco Forte to partner as they admired his hotel management style in the European properties where they had stayed. Both family companies, together we have built the Assila Hotel on the prestigious Tahlia Street, the first five star to open in almost ten years in the city.”
“Hotel occupancy rates in Jeddah are historically high,†added Christine Davidson, Group Event Director of the dmg events hospitality portfolio. “Saudi Arabia is an important market for developing business and leisure tourism as well as the dominant religious tourism sector. Jeddah is a gateway for pilgrims travelling to the holy cities of Makkah and Madinah, while its coastal location makes it popular with domestic tourists.â€