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Our Correspondent / Emirates Business
Gulf is considered as one of the fastest growing perfume industry in the world, speeding up the growth of the industry has been spearheaded by Rasasi perfumes, one of the leading regional oriental fragrance company.
Founded in 1979 by Abdul Razzak Kalsekar, the perfume company has been into existence for over four decades now. Rasasi has developed a reputation for creating exclusive fragrances characterised by quality, elegance and sheer luxury. Offering an unrivalled array of classic and contemporary Arabic perfumes, opulent natural oils and bukhoor products, Rasasi also offer an exclusive tailoring perfect fragrances for the discerning perfume connoisseurs.
Salim Kalsekar, Managing Director, Rasasi, “Established as a family- owned business, the core business philosophy of Rasasi Perfumes is to produce perfumes that are renowned for its elegance and unmatched quality. The perfumes at Rasasi are aspired to offer a blend of tradition and modernity, values and aspirations, dreams and rich lineage that the region’s people are proud of. Our knowledge of the finest traditions of Oriental perfumery and expertise of blending Oudh scents gives us an unmatched insight into the art of creating fragrances that are best -suited for this region.â€
The company deems that its success lies in meeting the evolving demands of consumers which has further led to the company’s expansion. From a small start-up almost forty years ago, Rasasi’s presence now includes 165 elegantly-designed stores across the leading malls and prime market locations in the UAE, KSA, Oman, Kuwait, Bahrain and Qatar.
Rasasi products are exported to more than 60 countries across the globe through a strong distribution network, supported by a 16,000 sqm state-of-the-art manufacturing facility in Jebel Ali, Dubai.
A bequest brand, Rasasi Perfumes builds upon the heritage of the region’s perfume artistry and its rich culture and tradition, dedicating itself to creating authentic notes and unique blends.
“Our growth as a brand has been in-sync with the GCC region’s development from an emerging market into a retail consumer hotspot, which is something that inspires us to continue creating new enticing fragrances that would please our discerning customers,†Kalsekar added.
The brand’s commitment to quality is the main concern and covers the entire production process, from the sourcing of materials to the delivery of the end product. Rasasi sources the finest quality of ingredients from across the world to ensure the widest pool of high quality base products to select from, with an emphasis on using natural ingredients such as Oud in their pure and unadulterated form.
The company has a skilled team of professional in-house perfume developers to create the most sensuous fragrances and works closely with some of the best perfume houses in Europe to develop exciting and evocative new scents. Rasasi is currently consolidating its luxury portfolio with a greater focus on premium fragrances; a development that is a natural progression for the organisation. Follwoing the four decade experience Rasasi has mastered the art of creating the most exquisite oriental blends. 
Also earning global partnerships that have empowered the company with immense knowledge and
expertise within the luxury category.
This organic evolution will lead Rasasi to bringing new synergies to the Middle East and GCC’s perfume industry adding a timeless and
legendary allure to the perfumes of Arabia.
