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ABU DHABI / WAM
The Abu Dhabi National Oil Company (Adnoc) has been named the most valuable brand in the Middle East, by Brand Finance, the world’s leading brand valuation and strategy consultancy.
Adnoc is the first regional oil and gas company to be featured in the annual Brand Finance Global 500 report with a brand valuation of $8.9 billion (AED32.69 billion). It is one of five Middle East brands included in the list of the world’s 500 most valuable brands.
Dr Sultan bin Ahmad Sultan Al Jaber, Minister of State and Adnoc Group CEO said, “In line with the leadership’s guidance, Adnoc has been undergoing a significant business transformation, underpinned by innovative partnerships and investments that are key to unlocking and maximising value across our full portfolio.â€
“Adnoc’s transformation and growth strategy has been supported by transparent, proactive and strategic communications and marketing, which have played a critical role in reinforcing the scale of our business, the size of our contribution to the UAE’s economy, and the extent of our impact on the global oil and gas industry,†he said.