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DUBAI / WAM
The Commercial Compliance & Consumer Protection (CCCP) sector Department of Economic Development (DED) Dubai, has launched on Tuesday ’Smart Protection’ service, first of its kind in the world, which adopts artificial intelligence (AI) to respond quickly and efficiently to consumer queries and resolve their complaints. The service engages consumers in a direct dialogue to understand the query or complaint, processes the information gathered, analyses data and provides an immediate solution for consumer complaints based on the applicable policies and laws.
The launch of the service is in line with the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to harness AI as part of the continuous pursuit of excellence in government services and efforts to position the UAE on the global excellence map.
“DED is proud to be the first government entity to launch a service based on artificial intelligence for consumer protection and global complaint resolution. It shows government agencies in Dubai and the UAE have taken great strides in following state-of-the-art technologies and artificial intelligence in serving businesses, visitors and residents in accordance with the highest standards followed internationally in quality and efficiency. Through the new service we aim to enhance consumer confidence in the local market and enable consumers to have their complaints resolved anytime, quickly and efficiently,†said Mohammed Ali Rashid Lootah, CEO, CCCP.