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Bloomberg
Major League Baseball (MLB) has signed a 10-year partnership with state-owned Beijing Enterprises Real-Estate Group Ltd. to help grow the sport in China. The partnership, announced this morning, will focus on expanding the number of baseball facilities in the world’s most populous country.
The aim is to build at least 20 development centres where Chinese students ages 7 to 12 can learn baseball skills alongside normal academic curriculum. Extremely popular in nearby Japan and South Korea, baseball has been slow to gain traction in China. In 2015, the General Administration for Sport of China proposed a 10-year plan to develop baseball into a $7.59 billion industry. Beijing Enterprises Real-Estate Group is a wholly-owned subsidiary of Beijing Enterprises Group Company Limited.