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Bloomberg
Louis Vuitton is bringing in some robotic help for the holidays.
The maker of $1,370 canvas duffle bags and $575 monogram belts has launched a “virtual adviser†on Facebook Messenger for US clients, Palo Alto, California-based AI startup Mode.ai said in a statement. The chatbot will answer queries for all things Louis Vuitton: searching the brand’s online catalog, pulling up catwalk shows and history about the brand, and giving tips for product maintenance.
The move comes as owner LVMH, whose products also include Christian Dior perfumes and Dom Perignon Champagne, accelerates its efforts to bring its luxury-goods empire into the digital age.
Facebook Inc. has encouraged retailers to develop chatbots as part of the company’s strategy of keeping users on its own site and applications, not navigating away to seek information from other companies.