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Dubai / Emirates Business
Cisco launched a state-of-the-art Innovation and Experience Center (IXC) at its Middle East regional hub in Dubai. The center will serve as a hub for open innovation and showcase what is possible with digital transformation in sectors that range from retail and hospitality
to healthcare, education, and
financial services.
The IXC is a first of its kind worldwide in that it combines innovation capability with a customer experience showcase to bring digitization to life for Cisco’s customers and our partners. Visitors will have the opportunity to experience the latest Cisco solutions applied to real-world, real-time scenarios and get a 360-degree view of technologies that deliver tangible business outcomes.
The center was inaugurated by HH Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, together with Chuck Robbins. Robbins had earlier delivered a keynote address to senior UAE government officials.
The Innovation and Experience Center is part of a global network of Cisco Innovation Centers and hubs and will work closely with the network and Cisco’s partner ecosystem to push forward new ideas and foster creative approaches that improve business outcomes for local and global organisations.