Japan’s Yakult urges UK to show its hand in Brexit talks

Bloomberg

The UK needs to clarify its Brexit plans to avoid undermining consumer confidence as talks on leaving the European Union run into roadblocks, according to one of Japan’s biggest food companies.
Yakult Honsha Co., which sells 190,000 bottles of its probiotic, yogurt-like drink in the UK daily, intends to stay in the country regardless of the outcome of the Brexit negotiations, company President Takashige Negishi said in an interview. Talks have bogged down this month, raising the likelihood of a messy divorce in which Britain leaves the bloc without a deal, potentially creating chaos for business.
Negishi said in an interview in London, “We would like the direction of Brexit to be shown as early as possible so that the sentiment of consumers does not become unstable and have an adverse effect on economic activity.” Japanese companies have shed their traditional preference for discretion as Brexit threatens to complicate relations with a country in which they employ 140,000 people. Haruki Hayashi, president of the Japanese Chamber of Commerce and Industry in the
UK, last year warned that
dropping out of the EU’s single market and customs union posed a risk for Japanese companies seeking a “gateway
to Europe,” while carmaker Nissan received special assurances from the government of PM Theresa May when it pledged new investments in a UK plant.
“Whichever way Brexit goes, we are committed to the UK,” Negishi said. “Watch this space.” Yakult, which has a market value of nearly $14 billion and counts France’s Danone as its largest investor, hasn’t seen an impact on sales from the vote to leave the EU, Negishi said. The company hasn’t raised prices in Britain as a result of Brexit.