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Bloomberg
A halving of Zalando SE’s share price since July’s peak could put the online fashion retailer in the cross hairs of Amazon.com Inc., Alibaba Group Holding Ltd. or even Sweden’s Hennes & Mauritz AB, according to a Baader Helvea analyst.
While two reductions of its sales forecast in six weeks sent the stock into a tailspin,
Zalando retains many attractions including a market leading online fashion platform, the data of more than 25 million customers and more than
2.5 billion customer website visits per year, Baader Helvea’s Volker Bosse said in a note.
Given that the company’s shareholder structure is dominated by finance investors, “we see the potential that these investors could sell if the offered price is right,†wrote Bosse.
His note gave a much-needed boost to Zalando shares, whose descent has brought the 2014 initial public offering price back into view.
Bosse said Zalando’s transition from an online store toward a marketplace and infrastructure provider for the fashion industry is paying off.
Any bidder would be catapulted to the position of Europe’s No. 1 online fashion house overnight and that at a very cheap price, he wrote.