World’s longest lasting roses

Our Correspondent / Emirates Business

Forever Rose cements the notion of everlasting love for those
passionate about romance and luxury.
Founded in London, England’s
capital, in 1999 and launched in the UAE in 2014, Forever Rose has emerged as a purveyor of the world’s finest roses, first developing a name among high society for its luxurious floral artistry and customised arrangements at Harrods and throughout the royal palaces of Europe.
Forever Rose founder Ebraheem Al Samadi comments that in the Middle East’s competitive marketplace,
Forever Rose attracts selective,
romantic customers who appreciate the very best in luxury, exclusivity and longevity. She said, “Each of our
exquisite arrangements, be it the
signature Bella, The Enchanted Garden or The Egmont Palace Collection, is
designed with roses that have been
naturally enhanced to retain their poise and beauty for many years. Our roses’ are deeply rooted in love and
romance, designed to turn our clients’ special moments into memories which stand the test of time.”
Forever Rose’s strong reputation among the royal families of Belgium and the UK soon triggered demand from discerning clients in the Middle East who sought the very best in both quality and luxury. Following the launch of its flagship boutique on the Abu Dhabi Corniche, Forever Rose quickly expanded by opening at five
locations across the UAE, with a
further two more stores to be opened in 2016, including a notable standalone at City Walk, Dubai.
Derived from the mineral rich
volcanic soils of Ecuador in South America, Forever Rose set
itself apart with its uniquely strong petals which grow upto ten times thicker and five times larger than any other blooms available in the market. Without the need for water or sunlight, these outstanding roses retain their striking natural beauty forever when protected in the glass dome, as seen on the signature Bella or three years and beyond for the stunning ‘open air’ roses, such as The Rose Cube. Further to the iconic glass cased Bella’s and long lasting arrangements, the company also supplies freshly cut garden roses alongside a range of other luxury gifting items such as Debailleul Belgian chocolates, exclusive in-house women’s and men’s fragrances and a soon to be launched range of Forever Rose bespoke diamond jewellery.
Offering a wide array of exotic colours within its collections, Forever Rose comes in a spectrum of colours from soft pastel shades to striking jet noir, all harvested from the company’s Ecuadorian partner farms that meet the highest industry standards of environmental awareness and responsibility. Lasting for three years and beyond, Forever Roses are not only a symbol of beauty and romance but a timepiece that celebrate and cherish special moments forever.